Paraphrase Essay Example | Topics and Well Written Essays - 750 words - 6

Paraphrase - Essay practiceHowever, misconceptions can arise from such ads that will affect the very lives of consumers. For example, the product being advertised claims or gives the impression that it can make the consumer become as fit as the model when in particular it has nothing to do with how the model looks like. Viewers who plug in the product with the models great condition will then buy without actually researching further about the effects or importance of the product. Consequently, the get laid on intelligent buying arises which makes the topic on advertising even more important.In Charles ONeills The Language of Advertising, he presents how advertisers convey their messages in subtle ways that often trap the consumers in various ways. One of his points is that, advertisers often appeal to quite a littles emotions. For instance, he explains that in promoting the pick-up truck called the Ram, an ad that features the background of a farm and portrays hard-working farm ers is used along with the reading of a poem entitled, So graven image Made a Farmer (323). Although the ad was simple and it did not use any attractive, naked workforce or wo hands in the scenes, it was very successful because many viewers were emotionally touched by the ad, having them associate with the American culture that the ad reflects. Another means advertisers utilize is the use of sexual perceptions. They use men and women that are famous and beautiful which the majority would appreciate and desire to be associated with. Moreover, the advertisements adjust to the modern peoples attention span. Since people are often busy, they do not have the patience to hear to long sentences that will appeal to their logic. Instead, they collect short, simple sentences that may give them empty and often perfidious information. ONeill argues that advertisers are making consumers stupid in many ways. For instance, because advertisements primarily aim to convince consumers that they n eed to buy their products,