Burger King Expansion

1. By mid-2009, Burger nance was not in whatsoever of the following five countries France, India, Nigeria, Pakistan, and federation Africa. Comp ar these countries as possible time to come lieus for Burger top executive.These countries all have large populations unless are not in terminal proximity to the BK headquarters in Miami. How easy do these five countries get wind with the Burger King brand? It is hard first appearance foreign commercializes where consumers are loyal to antecedently established brands. Is there even comme il faut crab to go around? Burger King will have their work scar out for them to be successful in these markets and many not have franchising opportunities to swan on.France the concern with France is how much of the population rattling consumes kicking.India Burger King may have late ruined their chances for sending their art to India. on that point are no beef in the McDonalds located in India. Hindoo does not eat beef and that is app roximately 80% of the population. Burger King thought it was a ethical idea to place an ad of Lakshmi, the Indian goddess of wealth, about to eat one of the beef burgers, which are forbidden under Hindu religion. Why? Other than that bad business move Burger King is faced with re-inventing their calling card.Nigeria- Restaurants wish well Tantilizers has had plenty of success in Nigeria and expediency analogous sustenance products to Burger King. Well, at to the lowest degree they sell hamburgers. Yet, it all depends on how well Burger King can re-invent meat pies and another(prenominal) popular Nigerian foods. I hypothesise Nigeria will be a much better location than that of France and India and it has less competition.Pakistan- McDonalds seems to lay out success in Pakistan and serves many beef products, chicken, and fish. Burger King can have similar success from a product/menu standpoint. However, will it be abundant to fence with an already established fast food base who serves similar products and have a loyal consumer base. However, the market is big enough for an additional player because of the population.South Africa- South Africa willIf I was on the Burger King Management team then I would definitely raise to enter into Nigeria, Pakistan, and South Africa. I do not entail that France is the type of market that Burger King will do portentous well entirely maybe average. India, I would not even look any further into trying to pull in the BK brand.2. When entering another country, discuss the advantages and disadvantages that an foreign restaurant social club, specifically Burger King, would have in comparison with a local company in that market.The advantages of Burger King entering into late markets are The disadvantages of Burger King entering peeled markets are3. About two-thirds of Burger Kings restaurants and revenues are in its Americas region (United States and Canada) and third base elsewhere. Should this kin change? If s o, why and how?The relationship should not change. America is only 5 per centum of the world population but consumes 25% of beef. However, Burger King could switch up their menu but I do not think that will bring success. The fish and chicken products do not produce enough variety in international markets in my opinion.4. The case mentions that Burger King prefers to enter countries with large numbers of early days and shopping centers. Why do you think these conditions would be advantageous?5. How has Burger Kings headquarters location influenced its international elaboration? Has this location strengthened or pass its global competitive position?The location has weakened Burger King international expansion. closely three fourths of all Burger restaurants are both in the United States or LatinAmerica. Latin America because of its convenience makes up 25 percent of global operations. However, because of the picayune populated countries only 1/8 of the revenue comes from the sa me 25 percent of the international restaurants. The wealthy European countries are not6. Evaluate Burger Kings outline of using the Brazilian experience to cash in ones chips its entries into Russia.http//www.telegraph.co.uk/news/worldnews/asia/india/5786561/Burger-King-apology-to-Hindus-for-advert.htmlhttp//www.ran.org/fileadmin/materials/education/factsheets/fs_beef.pdf